Published in The Public Relations Strategist

Susan Balcom Walton and Timothy James Pasch publish a social media article in The Public Relations Strategist.  Read the article at: http://tinyurl.com/d6p8y5r  

Susan Balcom Walton, M.A., APR,  is vice president for university and public affairs at the University of North Dakota. She has also held communications management positions at various Fortune 500 companies.

Timothy J. Pasch, Ph.D., is assistant professor of communication at the University of North Dakota, where he researches cyberculture and culturally optimized social media localization.

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