Recent Publication

Two faculty members in the Communication Program, Soojung Kim and Joonghwa Lee, have published a lead article in the International Journal of Mobile Communications, one of the top journals in the field of Mobile Communication. The article details the effects of ad prominence and persuasion knowledge (PK) priming on game users’ responses to in-game ads, the advertised brands, and the game. Mainly focused on the effects of in-game ads in mobile games, this research provides practical implications for advertisers and game developers.

Kim, Soojung, Joonghwa Lee, Yoori Hwang, and Se-Hoon Jeong (2016), “Effects of Prominent In-Game Advertising (IGA) in Mobile Media: Cognitive, Affective, and Behavioural Outcomes and the Moderating Role of Persuasion Knowledge,” International Journal of Mobile Communications,14 (3), 203 – 225.

Link: http://www.inderscience.com/info/inarticle.php?artid=76271

Advertisements

Published by University of North Dakota Communication Program

The Communication Program at the University of North Dakota is a unique, mulch-disciplinary program offering an undergraduate degree and minor as well as graduate programs. Students have an opportunity to study closely with faculty across the broad range of communication areas and to prepare themselves for both careers and citizenship. In addition, students can be active in campus and community life through numerous student organizations and opportunities available through the classroom. Faculty members of the Communication Program have links to other academic programs on campus, including the English Department, Psychology Department, Indian Studies Department, and Communication Sciences and Disorders Department. The faculty all share a common interest and preparation in the study of communication.

Leave a comment

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: