Comm 374

Behind every piece of successful creative communication is a good strategy. The difference between copywriting / graphic design that fizzles and copywriting / graphic design that goes viral is targeting and planning. Jaw dropping creative does not happen by accident, and I can prove it to you. Sign up now for COMM 374-02 (11551), Principles of Strategic Communication, and I’ll show you how to put the power of real world marketing to work.

My name is Jay Mindeman, and not only am I an instructor here at UND, I also spend a good portion of my time making real world communication materials for real world clients. Everything I do – from copywriting to graphic design, from press conferences to video editing – has a specific target audience in mind and a well- planned goal to guide it. Let me show you how I do it so you can do it, too.

This course is online, but I still provide a lot of one-on-one feedback. Sign up for COMM 374 (11551) today and find out how powerful strategic communication can be.


Published by University of North Dakota Communication Program

The Communication Program at the University of North Dakota is a unique, mulch-disciplinary program offering an undergraduate degree and minor as well as graduate programs. Students have an opportunity to study closely with faculty across the broad range of communication areas and to prepare themselves for both careers and citizenship. In addition, students can be active in campus and community life through numerous student organizations and opportunities available through the classroom. Faculty members of the Communication Program have links to other academic programs on campus, including the English Department, Psychology Department, Indian Studies Department, and Communication Sciences and Disorders Department. The faculty all share a common interest and preparation in the study of communication.

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