PhD Student’s Great Achievement

Exciting news, everyone!
Haseon Park, one of our 2nd year PhD students, has submitted her paper to the AAA 2018 Annual Conference with Dr. Joonghwa Lee. Haseon is the leading author (1st author) of this study. Today, we got the news that their paper has been accepted to present at the AAA 2018 Annual Conference!

Congratulations, Haseon and Dr. Lee!

Park, Haseon, and Joonghwa Lee (accepted), “Discourse Analysis of Online Product Reviews in Online Shopping Websites in the Aspect of Digital Consumerism and Culture,” American Academy of Advertising 2018 Annual Conference, Mar. 22–25, New York, NY.

The American Academy of Advertising (AAA) is the largest academic association in advertising in the world established in 1958. AAA is the leading and influential advertising academic association in the world.


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