Great News from our Research Team

The research team including Haseon Park, Emily Gibbens, Dr. Joonghwa Lee, and Dr. Soojung Kim from The SMART’s Lab (Strategic Media and Advertising Research Team’s LAB) at the Department of Communication has submitted a full research paper about Super Bowl Ads to the American Academy of Advertising (AAA) 2019 Annual Conference for the peer-review competition. […]