Great News from our Research Team

The research team including Haseon Park, Emily Gibbens, Dr. Joonghwa Lee, and Dr. Soojung Kim from The SMART’s Lab (Strategic Media and Advertising Research Team’s LAB) at the Department of Communication has submitted a full research paper about Super Bowl Ads to the American Academy of Advertising (AAA) 2019 Annual Conference for the peer-review competition.

Our graduate students, Haseon and Emily, have worked this research project since spring 2018. Their collaborative paper has been accepted to present at the AAA 2019 Annual Conference! The AAA conference is one of the most competitive conferences requiring the full paper submissions and the acceptance rate is below 50%.



Published by University of North Dakota Communication Program

The Communication Program at the University of North Dakota is a unique, mulch-disciplinary program offering an undergraduate degree and minor as well as graduate programs. Students have an opportunity to study closely with faculty across the broad range of communication areas and to prepare themselves for both careers and citizenship. In addition, students can be active in campus and community life through numerous student organizations and opportunities available through the classroom. Faculty members of the Communication Program have links to other academic programs on campus, including the English Department, Psychology Department, Indian Studies Department, and Communication Sciences and Disorders Department. The faculty all share a common interest and preparation in the study of communication.

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